What are you waiting for? Plus how producers turned The Chosen into a megahit show

You think you have forever but you don’t…

The number one challenge most people face when it comes to drafting up their book—or starting any passion project, really—is time, or lack of it.

But when you think about it, especially if you’re writing a book to grow your brand, business or impact, do you really have time to waste?

Next week I’ll be in Cleveland for the CEX Content Entrepreneur Expo coaching hundreds of people on how to write, finish, publish and market their book. I’m excited for my talks, and double excited to learn from other content entrepreneurs and share those takeaways with you.

After Cleveland, I fly back home just in time for another two-hour workshop I’m presenting in front of an association of speakers.

Before you know it, it will be mid-May and there will be just six weeks left before I cut back on my office hours and scale down for the summer, to focus on my family, and existing clients and members, not to mention my own books and passion projects ;)

In short, you think you have forever but you don’t.

Every day, someone is carving out their niche in YOUR space.

Every day, someone is growing their audience with people you would love to serve.

Every day, someone is becoming an authority for expertise you’ve spent a lifetime gaining and are finally ready to share, through your book, talks and program.

Every day someone is getting known for their book and the impact it’s creating, and that could have been you.

How long are you willing to wait before you miss the opportunity completely?

There’s a saying. Opportunity knocks once. You never know when you’ll get another chance.

Or in the words of Pink Floyd, “No one told you when to run, you missed the starting gun.”

I’m telling you now: Run, don’t walk, to your goals.

Cat xo

PS: If you’ve been thinking about scheduling a discovery call with me to find out how I can support you with writing, publishing and marketing your book, email me at hello@passionprojectpod.com to book a call with me in May, so we can get you moving toward your goals in June.

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What’s your strategy?

I’ve been getting a lot of people reaching out to me to support them with their book marketing. Many of them have already published their book, and then…crickets.

Or they’re already working with another publisher or book coach or editor and discovering how little they support their authors with marketing strategy.

So let’s get real clear on what’s at stake here:

Writing a book is about more than just words on a page, or having a stack of papers bound together in your hand.

To be successful, your book requires a content strategy, which should support your business strategy, which should align with your life’s strategy. Everything is connected.

If you’re just focused on the story, you’re missing the bigger picture, and you’re sure to be disappointed with the results—because you haven’t identified what those are in the first place.

So get clear on your why for writing a book, and what your definition of “success” really is—for the impact the book will have on readers, your business, and your life.

Next, make sure that everything—and I mean, everything—connects back to that.

Then no matter what results you create, at least they’ll be the right ones.

PS: If you want to see how I prepare for my book launch, follow me on Instagram and sign up for my #AgainOnlyMoreLikeYou newsletter here.

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The Secrets to YouTube Success

Last week I shared my interview with Frank Rose, who talked about how audiences are evolving and wanting to become part of the story—whatever that might be.

That reminded me of my interview with Derral Eves, who is one of the minds behind the hugely successful show The Chosen, about Jesus and his disciples.

Derral is THE YOUTUBE guru, and has helped create YouTube success stories and phenomenons like Mr. Beast.

But for The Chosen, he ACTUALLY passed on YouTube and focused his efforts instead on Facebook, because he knew that was where he’d find the show’s future audience.

Derral also shared with me that his company became a content making machine, producing 60 pieces of content a week to promote the show long before it even aired, to grow and prime their audience, making The Chosen one of the biggest success stories in TV watching history.

Listen to my interview with Derral for more brilliant insights into how to be successful on YouTube, and how to make your book, message and impact travel.

Click here to listen now.